Nov
7
A Fort Lauderdale cosmetics company is suing Dreamworks Animation SKG and Paramount Pictures in U.S. District Court for trademark infringement, according to a story in the International Herald Tribune.
Beecueticals says it tradmarked the slogan “Give bees a chance,” which is used in the Bee Movie’s advertisements.
Entertainment attorney Elliot M. Zimmerman, who represents Beecueticals, said the movie’s use of the slogan has cost his client money.
“It’s his mark. They can’t use it,” Zimmerman said. “They damaged us and cost us some people who would have bought from us … It’s not right what they did.”
The animated film, which features the voice of comedian Jerry Seinfeld, opened in theaters last week.
Additional coverage in the Sun-Sentinel.
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