Two South Florida families are suing Proctor & Gamble for using pictures of their children for the company’s Luvs diaper packages, according to a report on MSNBC.

Miami attorney David Shenkman is representing both of the families. One of the mothers didn’t know that her child’s photo had been used until she saw a picture of him on a package of diapers while grocery shopping, the story said. Her son, Malik Lubin, had participated in an open casting call but the family had never heard back.

“What’s interesting is that the two families don’t know each other, they’ve never met before, the children have never met before and some people have referred to them as the Luv brothers,” Shenkman said.

According to a story in the Detroit News the families have asked for $500,000 each to settle. The suit alleges unjust enrichment and invasion of privacy.

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